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How Much Does the Tooth Fairy Give These Days?

Submitted by on February 11, 2016 – 6:49 amNo Comment

How much does the tooth fairy leave for kids?

App Shows How Much Tooth Fairy Leaves Under Kids’ Pillows

Tooth Fairy spending skyrocketed in 2013 and shows no signs of slowing down.  A survey by Visa shows that American children are receiving an average of $3.70 per lost tooth this year, which is a dramatic increase of 23% over the $3.00 per tooth left in 2012 and 42% over the $2.60 left in 2011. Based on this rate of return, a child would net a substantive $74 for a full set of 20 baby teeth.

To help parents navigate the sensitive topic of the appropriate amount their children should receive for lost teeth, Visa has created a free Tooth Fairy app and Facebook calculator. The free app and calculator uses Visa’s 2013 survey data and factors in demographics such as gender, age, home state, family size, marital status, income and education levels to formulate how much money the Tooth Fairy is leaving in comparable households. It is not an endorsement or recommendation for a particular amount.

The Tooth Fairy app is available for iPhones and iPads at the iTunes Store, and the calculator is available at: https://www.facebook.com/ToothFairyCalculator.

Additional survey findings:

  • The Tooth Fairy was particularly generous to kids in the Northeast, leaving an average of $4.10 per tooth. Kids in the West and South trailed with an average of $3.70 and $3.60 respectively. Midwestern children found the least under their pillows with an average of $3.30 per tooth.
  • 10% of kids will find more than $5 per tooth under their pillow – more than three times as many as in 2011.
  • 36% of respondents reported that the Tooth Fairy left a dollar or less.
  • On the opposite end of the spectrum, 6% said that the Tooth Fairy left $20 or more including 2% who reported that an extremely generous Tooth Fairy left $50.
  • Nationwide the Tooth Fairy left the most in households with young parents. The 18-24 age group reported that she left an average of almost $5 per tooth.
  • The Tooth Fairy will be visiting close to 90% of U.S. households with children – up from 84% last year.

*The survey results are based on 3,000 telephone interviews conducted nationally from July 12 – July 28, 2013 in cooperation with GfK Roper’s Omnibus Service “OmniTel”. The margin of error is +/-3 percentage points.

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