Sprinkles Cupcakes Bakes Up First Ever Big D’s “Big News” Cupcake Wars for Charity
The Original Cupcake Bakery Taps Local Stars for a Philanthropic Frosted Feud
Sprinkles Cupcakes announced that the Dallas bakery will host the first ever Big D’s “Big News” Cupcake Wars on Saturday, January 21, at NorthCourt inside NorthPark Center. Gene and Julie, co-hosts of The New 103.7 Lite FM/KVIL will emcee the confectionary contest to determine which local personalities’ charity will take home a $5,000 grand prize.
Gene and Julie will kick off the event with a preliminary Q&A round, and each team’s answers will be factored into final scores. The following contenders will then have 30 minutes to frost, decorate and creatively display cupcakes in the spirit of their organization:
Founder of Sprinkles Cupcakes and judge of the Food Network’s “Cupcake Wars” Candace Nelson will join fellow judges Kimberly Schlegel Whitman, Editor-at-Large for Southern Living Magazine, Barneys New York Concierge Jackson, and Owner & Pastry Chef Toni Rivard to choose one winning team to receive a $5,000 donation to their charity. The best part is that everyone wins. In addition to awarding a grand prize donation to one crowned champion, Sprinkles Cupcakes will also donate $1,000 to the remaining organizations.
“This event represents a new, exciting way for Sprinkles Cupcakes to both honor and support a handful of incredible non-profit organizations that mean so much to the contenders involved,” said Nelson. “No charity will leave empty-handed, and a group of talented writers, editors and anchors will have the chance to show off an entirely new set of skills.”
Sprinkles Cupcakes Dallas – located inside The Plaza at Preston Center – will provide freshly baked cupcakes and the bakery’s famous frosting, but teams are invited to bring decorations and display materials of their choice.
The event is open to the public, so sugar-aficionados and spectators are welcome to cheer from the sidelines while DJ OB-JEN & JUICE provide sweet music. Nelson and competitors will meet and greet with the crowd starting at 3:00 p.m., and the Cupcake Wars kicks off at 3:30 p.m.
About Sprinkles Cupcakes
Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles! Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has 10 locations nationwide, a traveling Sprinklesmobile and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada. For additional information and a list of future locations, please visit www.sprinkles.com.
About NorthPark Center
As one of the premier shopping centers in the United States, NorthPark Center (www.northparkcenter.com) proudly offers shoppers the best of the best in every category represented including the finest in luxury retail and exclusives in the Southwest. Presenting an unparalleled selection of international designers set amid timeless modern architecture and a world-class art collection, NorthPark Center has established a new standard in the United States for innovative retail destinations.
NorthPark Center is owned, managed, operated and leased by husband and wife David J. Haemisegger and Nancy A. Nasher. After a $250 million expansion in 2006, NorthPark Center became the largest shopping center in North Texas and one of the top shopping destinations in the United States. NorthPark Center will continue to open more luxury boutiques, exclusive stores and dining options throughout 2012 and beyond, culminating in more than 235 stores and restaurants. NorthPark Center is located at the intersection of North Central Expressway and Northwest Highway in the heart of Dallas. Stores are open from 10 a.m. to 9 p.m., Monday through Saturday, and 12 p.m. to 6 p.m. on Sunday. Department store, theatre, restaurant, holiday and spa hours vary.