The Story of Scissortail

North Texas Kids magazine is a division of Scissortail Publishing, LLC which started in the Summer of 2001. The original concept for North Texas Kids magazine comes from our good friend Jennifer Martin of Martinhouse Publishing and Boulder County Kids. Owner Minette Riordan saw the need for a similar resource in our area and, as the mother of two young children felt the personal need for a more intellectual creative outlet. North Texas Kids has continued to grow in it’s reach along with North Texas as more and more young families have settled in the area.

After 8 years as a print publication, Scissortail Publishing has decided to convert North Texas Kids magazine to a 100% digital format. We are excited about the new interactive format that includes audio, video and hyperlinks throughout the content. Make sure to check out our current issue!

In 2010, Scissortail Publishing took over management of Richardson Living magazine and we are thrilled to continue to help this local print magazine continue to thrive in the Richardosn area.

In 2011, we are pleased to announce a new partnership with Local Proud, a Richardson-based company that has created a novel coupon card and discount website. You can learn more about LocalProud.com by clicking here.

Finally, later in 2011, we will be launching our 2^nd digital magazine, WEBB: Women Engaged in Building Business. Watch for more details about this exciting new addition to our publishing house.

Our Mission

Our mission is to provide families in North Texas with a guide to all of the resources available to them in the area, from education to entertainment. We strive to give our readership thoughtful, useful, and activity-based information in an easy-to-read format, and to provide it for free. North Texas Kids dedicates a part of every publication to supporting local non-profit organizations and events, either through article space, advertisements, or event listings. Finally, our mission is to be financially, environmentally, spiritually, and socially responsible towards our associates, our readers, and our community.

About our Publisher

For the past 8 years, Dr. Minette Riordan has successfully built a multi-media publishing company targeting families in the Dallas/Ft. Worth Metroplex. She credits her success to learning how to connect with others through networking, referrals, strategic partnerships and an attitude of service to others first. Minette’s secret to sales success is not about winning a numbers game, but playing the people game: cultivating an attitude of curiosity and openness that will quickly help you attract clients and fans. Prior to starting her company, Minette was an educator. She has taught at the university and high school levels, as well as adult education and personal development workshops. She was named the 2009 Small Business Owner of the Year by the Plano Chamber of Commerce and received the 2007 Altrusa Outstanding Women of Today award.

Minette has worked with hundreds of small business owners to help them create affordable, practical marketing and business plans that will help them to take the fear out of marketing and sales and make it fun! When you shift your mindset around marketing, you also increase your ability to attract more of the perfect clients to grow your business. Growing your business through networking and referrals is  fun, rewarding and fast. Minette can help you create a strategy to maximize your visibility through networking and strategic partnerships as well as traditional advertising and marketing campaigns.

In addition to running Scissortail Publishing, Minette is an ACPI Certified Coach for Parents, popular public speaker and seminar leader. She is certified by CRG Leader to offer the Personal Style Indicator and other valuable assessments to help you grow your business. She is also a Certified Rapid Success Coach through Rapid Success Partners.

Most importantly, Minette is a wife and mother of two amazing children who have grown up as her own North Texas kids. They are now ages 11 and 9 and the inspiration for much of the work that she does. In her spare time, Minette loves to do crafts, cook, run an occasional half marathon with her husband and watch movies. She lives with her family in Plano, TX.

If you are interested in having Minette come and speak to your parenting group or business group, you can see a selection of her topics and read more about her at http://www.minetteriordan.com. She can be reached by email at minette@northtexaskids.com or by phone at 972-516-9070.