Global Study Reveals that Moms Believe Technology Makes Them Better Mothers

Mom using technology

McCann Truth Central Unveils The Truth About Moms

50% of married moms would give up their engagement ring before their personal technology

Welcome to The Age of the ‘Mom Economy,’ where smart moms are conquering the world of technology. Over two-thirds of moms are tech-fluent, super-influencers who are expertly trading in the currencies of advice and ideas. Today’s moms are also a major force in realigning the goals of the next generation to focus on happiness rather than riches and success, according to a rigorous quantitative and qualitative new global research study by McCann Truth Central*.